Senior Product Marketing Manager

Location: Remote - US, United States of America

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The purpose of the Senior Product Marketing Manager is to drive marketing initiatives, projects and strategic market research designed to promote, support and grow current GENEWIZ synthetic biology service lines.

Responsibilities:  

  • Analyze market trends characterize the competitive landscape to identify target markets and develop lead generation strategies for synthetic biology services
  • Identify opportunities for increasing customer and business value through new services or service differentiation by representing the voice of the customer
  • Evaluate and communicate competitive threats, strengths and weaknesses, and fine-tune service offerings and forecasts accordingly
  • Work with business leaders and stakeholders to define pricing strategy, service positioning and differentiation
  • Support enterprise and business unit planning and forecasting
  • Work with marketing communications to develop content and strategies for outbound communication, inbound strategy, and sales enablement / collateral
  • Develop and implement company-wide go-to-market plans for new services and work with all departments to execute 
  • Participate in and lead Enterprise-level, multi-service line strategic growth initiatives

Qualifications: 

  • Ph.D. in Life Sciences required
  • 7 - 10 years of experience in biotech or pharmaceutical company with focus on product development, marketing, product management, customer and account management, or market research required
  • Experience developing and presenting product marketing materials required
  • Experience in customer-facing position within the biotechnology or science industry preferred
  • Strong understanding of genomics, synthetic biology, or molecular biology products and services
  • Demonstrated proficiency in marketing or product management including participating in market analysis, planning and new product development
  • Excellent interpersonal skills; both verbal and written are essential

EOE  M/F/Disabled/VET