Sr. Product Marketing Associate
Location: South Plainfield, New Jersey, United States of America
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GENEWIZ is seeking a Sr. Product Marketing Associate to join our Marketing team.
Title: Sr. Product Marketing Associate
Location: South Plainfield, NJ
Responsibilities:
Gather and review product market trends and competitive landscape to identify target markets and develop lead generation strategies
Support generating opportunities through new services or service differentiation by representing the voice of the customer
Create and maintain competitive matrix and fine-tune service offerings and forecasts accordingly
Perform product win loss analysis to identify competitive factors and determine product updates
Develop and execute comprehensive go-to marketing plans
Identify conferences and trade shows
Work with marketing communications and digital to define go to market product strategies to generate profitable marketing programs, engagements, sales collateral, service positioning and differentiation
Responsible for developing and tracking product marketing plans, campaigns and launches
Gather current and future customer product needs and personas to feed to the development team and business leader for incorporation into new development and roadmap prioritization
Become familiar with GLP and CAP/CLIA regulations as well as international regulatory standards.
Qualifications:
Bachelors’ Degree in Business, Marketing or Life Sciences required
1-2 years of experience in life sciences or diagnostic/biotech/pharmaceutical industries, with a focus on operational, regulatory, or marketing processes
Familiarity with FDA, and/or CAP/CLIA regulations preferred
Understanding of genomics, sequencing, molecular biology products and services
Demonstrated proficiency in marketing or product management including participating in market analysis, planning and new product development
Experience developing and presenting product marketing materials
Excellent interpersonal skills; both verbal and written are essential
GENEWIZ is a leading global genomics service company and trusted provider for DNA sequencing, gene synthesis, molecular biology, next generation sequencing, bioinformatics, and GLP regulatory services.
From the company’s founding, GENEWIZ has maintained its unwavering commitment to providing customers with the best value. Excelling in both science and customer support, GENEWIZ is dedicated to accelerating scientific discovery, as well as to developing and delivering innovative solutions for translational medicine and healthcare. Easily accessible around the world, GENEWIZ is the preferred partner at leading academic, pharmaceutical, biotechnology, agricultural, government, and clinical institutions.
GENEWIZ employees have a winning attitude and champion innovation, teamwork and accountability through a results-oriented, customer-centric, and fun culture. We offer various health and financial benefits, learning opportunities, competitive compensation, rewarding bonus programs, and a wide range of work/life benefits designed to make your life easier.
EOE M/F/Disabled/VET